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by Marty Davis– 7/28/14

One of the simplest and most cost-effective ways to increase the value of your marketing dollars lies in your hands daily.

Your business card—it’s time to put it to work full time.

Often business cards are still printed in “traditional” format, white, printed on one side—offering your prospective client the most basic contact info about you.

Make your business card a more dynamic part of your sales and marketing presentation by adding two extras.

Add Color.

Print on both sides.

A simple addition of color to your logo or highlighting the business name or address can make a world of difference in increasing the visibility of your info.

To provide enhanced information to your intended audience use the back of the card to increase the value of the often unused space. You can add your product lines, a map to your location if you’re a nit off the beaten path or perhaps more detail as to your main services offered.

If your company is a strong user of social media the back of your business card can be used to show your customers and prospects where they might find you, be it Facebook, twitter or additional platforms.

"It made a big difference to have one person who took care of us, answered our questions and provided such professional services."

- David M.

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