SPRING MARKETING OPPORTUNITIES
by Morel Ink– 3/24/14
Aw, we’ve crossed over the Spring Equinox and, in theory at least, warmer and sunnier days lie ahead. With the warmth and sunshine also comes a flurry of energetic activities—as folks head outdoors for hiking, shopping, lunching and a host of other activities. What do these people all have in common? Well, one thing is the need to move items from one place to the next—bags, backpacks, sacks, carry-alls—anything sturdy, colorful and re-useable that can be used for lunches, shopping and carting around sports equipment.
And what does this mean to you, a small or medium sized business owner—even big business owners? It means a lot of opportunities for you to get your business name and brand out into the public by providing quality promotional products to your clients, prospects and employees.
April 22—Earth Day— is approaching. This is an excellent timeframe to work with for designing an advertising campaign based on reusable bags. Reduce, Reuse, Re-cycle. Your customers are invested in this philosophy.
If you’re a vendor at a farmers Market or Craft Fair think of the value in investing in brightly colored bags for your customers to obtain with a purchase. Each of these customers then becomes a walking advertisement for your business. Then bag then gets reused, and again, your happy customer is helping promote your business.
Bags come in all shapes, sizes, colors and price ranges. They can be top-of-the-line—or they can be far more cost effective than you might have every imagined. There is a product for every budget.
You don’t have to be in retail to garner value from this advertising method—once you’ve gotten the gift into the hands of your client or prospect they will do the rest. People do not throw away reusable bags. They use them over and over. And each time they do they’ll see your business name or logo. You just can’t beat that for advertising value.
Morel Ink promotional products sales reps are ready to answer all your questions and help select the product that will best fit your needs.
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- David M.