Why should your marketing utilize colorful envelopes? A recent study reveals that what’s printed on the front of the envelope strongly influences when and whether people open it1:
"Participants were 69% more likely to open a mail piece with color text and graphics on the front before opening pieces with no headline or graphic.
"Given a choice of color graphics or black-and-white text, participants indicated they were 2.5 times more likely to open envelopes with color graphics first. What’s printed on the back of the envelope is less influential."
That’s why our new full-color, full-bleed* digital envelope printer is so exciting! Now you can get short-runs of colorful custom envelopes with fast turn-arounds at incredibly low prices!
What about the value of direct mail as a marketing tool? Studies continue to show that direct mail outperforms online advertising2. Customer acquisition numbers for direct mail scored 34% compared to only 25% for email and 10% for search-engine marketing. Return-On-Investment (ROI) numbers were 37% for direct mail compared to only 31% for online marketing.
GET A RESPONSE to your next direct-mail marketing piece with our AFFORDABLE full-color envelopes! Contact your Morel Ink representative to learn more.
* "Full bleed" refers to having images run off the edge of the paper.
1. Source: PrintInTheMix.com. Study for Pitney Bowes, Color Makes a Noticeable Difference, released July 27, 2010 – Used with permission. Entire article here: http://printinthemix.com/fastfacts/show/508
2. Source: PrintInTheMix.com. Direct Mail Delivers Strongest ROI for B2C. (Target Marketing 6th Annual Media Usage Forecast), March 1, 2012 – Used with permission. Entire article at: http://printinthemix.com/Fastfacts/Show/533