Halloween isn’t for kids anymore. This once for-candy-only day has become an indicator as to shopping and spending trends for the winter holidays, which soon follow in its ghoulish footsteps.

Opportunities abound for the small business owner to capitalize on changing trends involving Halloween. One obvious valuable marketing step is to be the source of reusable bags that kids will use for trick or treating. Colorful bags with one side imprinted with the traditional black cat, jack-o-lantern of similar items-with your name on the reverse—gives you a visible and out-front marketing tool—one that will be used over and over.

Other promotional materials can be strong components of your marketing program—even, or especially if you didn’t even know you have a marketing program. Temporary tattoos, with a seasonal message and your logo will be a hit for Halloween. Pre-printed fliers or coupon cards with discounts for parents can get you entry into a potential new household.

Each year as parents face more and more safety concerns about trick or treating business owners are stepping up to replace the traditional door-to-door activities. When kids come to your door have a treat ready that will leave an impression, please a parent and bring a shopper back for a return visit.

Call the Morel Ink marketing experts for suggestions as to how we can make the best use of your marketing budget.