Direct Mail
Direct mail targets your marketing more precisely, getting it directly to the customers you want to reach most. The direct mail experts at Morel Ink know how to reach your customers in the most effective way, whether they’re right here in town, or located across the country.
We have years of experience in direct mail printing, and understand how to successfully implement mass mailing services nationwide.
You can rely on the dedicated staff at Morel Ink to get your project out, on time and on budget. Contact one of our sales associates to see how direct mail services from Morel Ink can work for your business.
FULL-COLOR ENVELOPES INCREASE SUCCESS
Now at Morel Ink – Affordable Short-Run Color Envelopes!
Why use full-color imprinted envelopes for your marketing? Because what’s printed on the front of an envelope strongly influences when and whether people open it. A study for Pitney Bowes released in April 2010 reveals:
- Color text and graphics increase open-rates by 69% over envelopes with no graphics.
- People were two and one-half times more likely to open a color-graphic envelope than one with only black text or graphics.
DIRECT MAIL OUTPERFORMS ONLINE ROI
Nothing is quite like that ritual of checking the mailbox. You can’t buy that kind of daily attention from a potential client online. We can convert that valuable opportunity into buyers, donations and memberships.
A study released in early 2012 shows non-profit donors were over three times more likely to give an online gift in response to a direct mail appeal than an e-mail appeal.(2)
Another recent finding shows direct mail (37%) delivered the best Return-On-Investment (ROI), followed by email (31%), outbound telemarketing (7%), and social media engagement (6%), with 19% citing other channels.
For customer acquisition, direct mail (34%) topped email (25%), search engine marketing (10%), and affiliate marketing (8%), with 23% of respondents citing a variety of other channels.(3)
Sources: (1)PrintInTheMix.com. – Used with permission. Study for Pitney Bowes, Color Makes a Noticeable Difference, released July 27, 2010. (2) PrintInTheMix.com. Direct Mail Motivating More Online Donations May 27, 2012 – Used with permission. Entire article at: http://printinthemix.com/fastfacts/show/569 (3) Source: PrintInTheMix.com. Direct Mail Delivers Strongest ROI for B2C. (Target Marketing 6th Annual Media Usage Forecast), March 1, 2012 – Used with permission. Entire article at: http://printinthemix.com/Fastfacts/Show/533