Promo Products Increase Loyalty
Goodies and freebies, from useful gadgets to apparel, are often retained for a very long time. As they are enjoyed, they continue to create positive feelings toward your company, product or organization. A study(1) by the Advertising Specialty Institute found that:
More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’ve received.
42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they were MORE likely to do business with the advertiser on the items they receive.
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
(1) Source: Advertising Specialties Impressions Study – A cost analysis of promotional products versus other advertising media. ASI Power Summit, November 10, 2008. Research provided by the Advertising Specialty Institute, Copyright ©2008, All Rights Reserved. Contact Morel Ink for a copy of the entire article.